Social Media Marketing Essentials badge

Social Media Marketing Essentials shows learners how to build authentic, engaging relationships with your audience through social media. Built in partnership with Antony & Mates, a marketing agency based in Ōtautahi Christchurch, this short, self-paced course introduces the fundamentals of social media marketing, from best practices and campaign design to evaluating and adapting your approach across platforms. Learners discover how to align social media activity with organisation’s goals, assess campaign effectiveness, and apply practical improvements based on competitor analysis.

Once you’ve successfully completed this course, you’ll be able to:

• Identify best practices for social media marketing
• Design an effective social media campaign
• Identify how to evaluate and assess the results of a social media campaign
• Conduct a competitor analysis, present recommendations for improvement, and apply those recommendations to your own organisation or social media marketing goals.