SEO Essentials badge

SEO Essentials guides learners through the fundamentals of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). Learners explore the importance of keywords, campaigns, and conversions, as well as what it takes to ensure your website is SEO and SEM-optimised, your progress is being monitored, and your data is driving decisions.

Once you’ve successfully completed this course, you’ll be able to:

• Compare and contrast the benefits of SEO versus paid search.
• Design and optimise Google Ads campaigns using appropriate objectives, targeting, and bidding strategies.
• Implement data-driven optimisation strategies based on performance metrics.
• Create integrated search marketing strategies that combine SEO and SEM effectively.