AI Essentials for Digital Marketers badge

AI Essentials for Digital Marketers introduces the fundamentals of Generative AI (GenAI) and Large Language Models (LLMs) and explores how they can be used to enhance digital marketing practice.

Through hands-on activities, learners explore how to use GenAI tools responsibly and effectively, understand their ethical implications, and apply them to real marketing tasks. This short, self-paced course empowers digital marketers to confidently integrate AI into their workflow — improving creativity, productivity, and strategic impact.

See our website for more details: AI Essentials for Digital Marketers Course | AI for Marketers | UC Online | UC Online

Once you’ve successfully completed this course, you’ll be able to:

• Explain the impact GenAI will have on digital marketing.
• Apply best practices for GenAI use in digital marketing.
• Describe and apply the ethical issues with GenAI.
• Complete a digital marketing task with increased efficiency or efficacy by strategically using GenAI.